DRAM / Server Memory
Analyst sentiment is turning more bullish on DRAM pricing. Morgan Stanley has raised its Q3 DRAM average selling price forecast to +21%, citing a surge in server memory demand — a meaningful upward revision that signals further near-term cost pressure for datacenter buyers (KuCoin). Exit Technologies separately notes that server memory prices have continued climbing into 2026, driven by AI workload buildouts with no immediate relief in sight (Exit Technologies). On the supply side, Samsung, SK Hynix, and Micron are all ramping capacity, but demand for AI infrastructure is currently outpacing that ramp (The Tribune). SK Hynix's dominant HBM position — controlling more than half the market Nvidia depends on — reinforces its pricing leverage (The Motley Fool), while Samsung is still reportedly awaiting a volume HBM4 order from Nvidia (WinBuzzer). SK Hynix's chairman has also flagged potential geopolitical risk around AI memory supply chains (Korea Herald).
NAND / SSD
Nomura has raised its target price for Kioxia against the prevailing market direction, forecasting continued NAND flash price increases — a notable contrarian call worth monitoring (Bitget News). Samsung and Nvidia have reportedly expanded their so-called "NAND Alliance" as V10-generation supply begins ramping, suggesting tighter integration between a major hyperscaler and the leading NAND supplier (Seoul Economic Daily). Separately, datacenter NAND fab constraints are being cited as a contributing factor to broader datacenter memory shortages (ScienceShot).
Downstream / Procurement Impact
SAN and NAS buyers should note that storage array quotes are reportedly elevated in 2026, with memory component costs a cited driver of inflated pricing from vendors (Servnet UK). Bottom line: spot indexes are static today, but the forward-looking signals — analyst ASP upgrades, geopolitical risk warnings, and supplier capacity constraints — point to sustained cost pressure through at least Q3. Procurement teams locking in volume contracts now may have limited negotiating leverage given current demand dynamics.